Perfect Pushup Case Study

Objective:

Perfect Pushup, a product of BODYREV LLC, seen on TV, approached SWAT Marketing in 2007 because they desired to broaden their target market to encompass college students. Perfect Pushup requested the linking of their brand with the college demographic in a manner that was both meaningful and lasting.

Execution:

In the first year with Perfect Pushup, SWAT Marketing integrated the brand into its winter and spring break trips as the presenting sponsor of the annual hard body contest. The Perfect Pushup product became the focal point of the competition, and they were allocated complete sponsor coverage at the contest. At the conclusion of year one, SWAT Marketing provided a wrap up video as well as supplementary photos highlighting product exposure on all the trips.

In the second year of Perfect Pushup’s partnership with SWAT, SWAT went forward with a more ambitious marketing strategy, and hired 120 of the most influential and fitness oriented students on the most highly populated college campuses nationwide. These students were instructed to incorporate the brand into their daily lifestyle and fitness routines. SWAT/Perfect Pushup representatives were required to complete a variety of activities including: Perfect Pullup installations in fraternity houses, athlete hookups, tailgate promotions, retail site inspections and monthly multimedia reports. Perfect Pushup representatives also directed interested parties to various locations where the product is sold; thus transforming product interest into product purchase.

Result:

SWAT Marketing successfully merged the younger demographic into the existing consumer market by linking the product to exhilarating SWAT trip experiences. Due to the success of first year promotions, Perfect Pushup contracted SWAT Marketing to expand their marketing efforts by creating a working network of brand ambassadors located on the largest college campuses in the United States. As a result of SWAT Marketing efforts, Perfect Pushup products have become a staple in fraternity houses in the top colleges across the nation and have been incorporated into the majority of all college athletic facilities and off-site athletic workout facilities.