Zydego Case Study

Objective:

SWAT was approached in 2008 by the founder of Zydego to assist with its marketing efforts to launch the Dash Dude, a college mascot figure. SWAT‘s goal was to acquire key individuals on pre-selected college campuses to represent and promote the brand at three far reaching events.

Execution:

SWAT Marketing determined ideal locations for product sales, potential target markets, and enhancing product development. SWAT then hired two young, outgoing, school spirited, and personable representatives on each of the pre-selected college campuses to represent the Dash Dude. Dash Dude Representatives were tasked with placing the product into the hands of key individuals on campus with Dash Dudes, as well as promoting the Dash Dudes at a football tailgate, a televised basketball game, and at parent’s weekend. In order to gather valuable feedback from potential consumers, SWAT required representatives to use promotional tools to hype the product to students, parents, and alumni. Representatives were also accountable for locating local retail businesses that would be ideal for product sales.

Result:

SWAT’s representative team was able to successfully launch the Zydego Dash Dude and spark immediate and widespread interest in the product. Representatives provided key insight into the product’s popularity among alumni while at the same time boosting product sales.